About Gibson Sotheby’s International Realty
Our heritage began in Boston
Betty Gibson, esteemed South End local and our pioneering founder, established our flagship office in Boston’s South End neighborhood in 1962. Gibson was instrumental in developing the growth and desirability of not only the South End, but the city of Boston as a whole. Today, our sales associates demonstrate the same dedication to the communities they serve and call home. Real estate is a people-centric business, and our engagement and relationships with our clients are of the utmost importance. Whether you are looking to sell your home or buy a new one, our associates are perfectly poised to guide you through every real estate transaction, both locally and internationally. Our qualified agents speak a variety of foreign languages, have advanced accreditations, possess deep knowledge of their local markets, and offer a proven track record of successfully selling fine properties at all price points.
Today, we are the leading Boston-based brokerage
Gibson Sotheby’s International Realty is Eastern Massachusetts’ premier real estate brokerage firm—and an affiliate in the Sotheby’s International Realty network, the leading real estate brand spanning key markets all over the world. As one of the most influential Sotheby’s International Realty affiliates, we offer a world of advantages to buyers and sellers—including a heritage of hyperlocal expertise, a reputation for delivering white-glove service, exclusive media partnerships, global marketing reach, and access to a worldwide referral network consisting of approximately 1,000 offices in over 72 countries and territories. We offer 22 offices and over 300 sales associates throughout Boston, Greater Boston, the North Shore, the South Shore, and Cape Cod.
Led by industry leaders with a strong sense of core values
Behind every successful real estate transaction is a dedicated management team guiding our company, our world-class professionals, and the properties we represent. Under Larry Rideout and Paul McGann’s leadership since 2006, our company overcame the hardships of the economic recession and came back stronger than ever, growing from 80 agents and 3 offices to 300 agents and 22 offices across Eastern Massachusetts. Larry and Paul possess a tremendous breadth of knowledge and business skills, making them sought-after speakers for large global audiences and valuable resources for our associate team. But more importantly, guided by a refreshing core of family values, Larry and Paul have revolutionized our business with a people-focused mission. They understand that the most strategic forecast of success is uniting compatible professionals who share the same principles and best practices, and by offering unique marketing support and a proprietary technology network for their associates. Today, Gibson Sotheby’s International Realty is the largest Massachusetts-based, independently-owned brokerage.
About the Gibson Sotheby’s International Realty Marketing Department
One of the things that makes Gibson Sotheby’s International Realty special is our Marketing Department. We have a team of marketing professionals dedicated to assisting our agents with creating the highest quality materials for each home or new development. From professional photography, to print advertising, to brochures, to YouTube slideshows and social media, our talented group provides consistent, quality exposure on a local, regional and global level.
In addition to locally customized pieces, our Marketing Department also works with the incredibly talented Marketing team at Sotheby’s International Realty Affiliates, LLC. SVP of Marketing, Wendy Purvey, and her team provide opportunities in many international print and online venues, including Wall Street Journal, New York Times, International Herald Tribune (Paris, France), Luxury Properties Magazine (Asia), Financial Times, Country Life (UK), Robb Report, and more. They also offer two exclusive publications: Sotheby’s At Auction is distributed to 80,000, including Sotheby’s auction house members. RESIDE magazine is distributed to 140,000. Both exclusive publications also have successful online versions.